social marketing

Validation from Objectivity

August 24, 2011
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It feels great to be validated. We tell someone what we have been thinking and they agree. We read an article or attend a seminar and find few new ideas. Instead we find ideas similar to our own arranged from a fellow traveler’s perspective. Validation grounds us with the comfort that we are not out […]

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Marketing Series

August 22, 2011
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While we are on this referral to articles and market information lets look at these great Toyota ads. Watch both videos in the Salon.com article, brought to my attention by AARP’s Amy Levner through my work on their Universal Design Consumer Education Task Force. There is nothing about the car. The play is to aspire […]

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Or maybe THIS is it?

August 19, 2011
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There is too much conjecture and generally accepted truths out there. Here is an article, Are Older Americans Willing to Spend? by Demo Memo blogger Cheryl Russell about spending habits of 65+ consumers. The evidence is now in, belying the myth, that older consumers spend as much or more than younger consumers…but wait a minute…. […]

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Opt Out to a Better Home

April 12, 2011
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Symphony Park at Strathmore is a new townhome community going up near my home.  An article in Bethesda Magazine brought it to my attention. Symphony Park shares a campus with Strathmore, a wonderful arts and music center. Residents even get priority ticket sales!! It is located adjacent to a metro (subway) station. Just up the […]

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Home Modifications for Aging in Place-Risk & Return

April 8, 2011
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In light of recent statistics – a Harris Interactive poll,  stories in the Washington Post and elsewhere reporting how few Americans have significant savings and how many have essentially none at all, (though I am not sure we should be surprised…)

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New School

April 1, 2011

They are rebuilding the schools in my area, Montgomery County, Md. They tear them down and start over fresh. These are suburban schools, not real old buildings. The catchment areas are not larger, yet they take these radical steps. The buildings are more energy efficient but that is not the impetus. They redo them because […]

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Barriers to Aging in Place

March 30, 2011
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From AiP2.0 I learned about two types of actionable barriers to Aging in Place.

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Designing for the ‘A’ Word- Stigma or Status?

March 22, 2011
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I was honored to be part of a great panel in New York last week. The program was part of the professional day at Architectural Digest‘s annual Home Design Show. The show is very nice, high end, and businesslike. Our presentation, Designing for the ‘A’ Word was organized and moderated by Florence Perchuk, an accomplished […]

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Aging in Place Remodeling- Initial Meeting

March 10, 2011
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Most projects start with a phone call. I like it. I shmooze with folks for a few minutes about my experience and how I work. They decide, then or later, whether we will get together. Sometimes, because I charge for my initial client meeting, the decision is about money.  Sometimes it is because I am […]

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What should YOU do to Age in Place?

January 31, 2011
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I was recently in Halifax, Nova Scotia, Canada giving presentations to the Nova Scotia Home Builder’s Association and for a collaboration of the Nova Scotia Department of Seniors and an innovative local business, Home Safe Living. A question asked at the Nova Scotia Seniors program prompted this entry. “What do you want us to do?” […]

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