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Marketing Series

by Louis on August 22, 2011

While we are on this referral to articles and market information lets look at these great Toyota ads. Watch both videos in the article, brought to my attention by AARP’s Amy Levner through my work on their Universal Design Consumer Education Task Force.

There is nothing about the car. The play is to aspire to hang out with the folks having the fun!

Yup. They got it right!

Photos, images and pitches like these are fast becoming the focus of marketing for anyone who wants to sell their product. Ageless!

{ 1 comment… read it below or add one }

Chuck Tanner August 30, 2011 at 7:14 pm

This is Chuck Tanner (Aspen Design Renovations,llc) I was wondering if you know of any accessible home modification companies that have retail “store fronts”.
Companies that have high end working displays of walk-in tubs, curbless showers, luxury designer grab bars for bathrooms. Kitchen displays with accessible cabinets and appliances. These would be stores that interior designers (CAPS certified) would put together. They would show people that you, “don’t have to give up the luxury of living independently.” Nice tile displays and in the kitchen displays, using granite counter tops, everything “1st class” no hospital look!

Anyway, was just curious about what is out there in the market place.
Thanks, Chuck


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