Grass Roots 2.0

January 30, 2009

The evolution of the web from dynamic information provider to interactive meeting place is called 2.0. Grass Roots 2.0 is a similar extension of social marketing and political advocacy to grass roots behavior. News articles on the web change throughout the day- dynamic, but often the comments are more revealing- interactive- people participating in the… Continue Reading Grass Roots 2.0

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Great Marketing DATA

January 29, 2009

Todd Harff and the crew at Creating Results did some excellent research on the mature consumer market, put it into a great presentation, and provided the results (with thoughtful insights) for us to appreciate and discuss. Thanks Guys!

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#4 Mature Marketing & Universal Design

January 21, 2009

Universal design is the design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design.–Ron Mace The intent of universal design is to simplify life for everyone by making products, communications, and the built environment more usable by as many people as… Continue Reading #4 Mature Marketing & Universal Design

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#3 Mature Marketing – "Gateway to Experience" & "Legacy"

January 19, 2009

These boomer marketing keys are about the lifestage psyche of the mature consumer. Matters of the spirit, personal growth, family and legacy are subtle but important motivators. These relate to Maslow’s pyramid about which I wrote in a previous entry.From the pyramid we expect mature consumers to have different, higher level, concerns than younger consumers.… Continue Reading #3 Mature Marketing – "Gateway to Experience" & "Legacy"

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#2 Mature Marketing- TIME, VALUE, TRUST

January 17, 2009

Some traditional sales and marketing folks see boomers as a pain in the neck. They have taken the ‘me generation’ descriptions of stamp your foot spoiled brats who want more than they can afford and don’t care who it hurts to get it too much to heart . This is not a healthy attitude nor… Continue Reading #2 Mature Marketing- TIME, VALUE, TRUST

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#1 Mature Marketing/Boomers

January 12, 2009

As the huge boomer cohort gets older, products, marketing and media should adjust focus to the concerns and issues of a more mature audience. To start this topic I call attention to what I call the “the consistent paradox”. It is the gray area between older, aging consumers and boomers. A conversation, presentation or article… Continue Reading #1 Mature Marketing/Boomers

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Low Cost, Low Tech FIRST please, Mr. Obama

December 3, 2008

As a carpenter and a long time advocate of simpler I generally check for the low tech solution first. Sometimes a nail or screwdriver is plenty. A nail gun or a power drill/driver is not needed. The tools costs less, the fastener costs less and the time to do it, the effort expended is much… Continue Reading Low Cost, Low Tech FIRST please, Mr. Obama

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More than a Sandwich

November 17, 2008

Unfortunately this blog has become more than overdue. The general use of ‘sandwich generation’ is the parents above and children below. I was planning to write about the ‘sidewards’ pressure we sandwich generation folks feel from siblings. The impetus was calls from my sister, who as the daughter in our hometown has been the primary,… Continue Reading More than a Sandwich

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Aging in Place and Technology #6

October 10, 2008

Environmental Controls Environmental Control is my last entry in this series. The most recognized goals are comfort and energy savings. Common applications are lighting and HVAC (heating, ventilation & air conditioning). For our purposes safety and supporting independence are the focus. Many household elements can be controlled remotely or automatically. They include safety, task and… Continue Reading Aging in Place and Technology #6

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Aging in Place and Technology #5

October 8, 2008

The Dynamic Management System for Aging in Place Aging in Place is more human, financial and medical resource efficient because the Dynamic and Comprehensive Management System applies and withdraws resources as needed. In contrast, someone who has trouble bathing and moves to assisted living gets a roof, meals and a full range of services, including… Continue Reading Aging in Place and Technology #5

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