January 12, 2009
As the huge boomer cohort gets older, products, marketing and media should adjust focus to the concerns and issues of a more mature audience. To start this topic I call attention to what I call the “the consistent paradox”. It is the gray area between older, aging consumers and boomers. A conversation, presentation or article… Continue Reading #1 Mature Marketing/Boomers
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October 10, 2008
Environmental Controls Environmental Control is my last entry in this series. The most recognized goals are comfort and energy savings. Common applications are lighting and HVAC (heating, ventilation & air conditioning). For our purposes safety and supporting independence are the focus. Many household elements can be controlled remotely or automatically. They include safety, task and… Continue Reading Aging in Place and Technology #6
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