social marketing

#3 Mature Marketing – "Gateway to Experience" & "Legacy"

January 19, 2009

These boomer marketing keys are about the lifestage psyche of the mature consumer. Matters of the spirit, personal growth, family and legacy are subtle but important motivators. These relate to Maslow’s pyramid about which I wrote in a previous entry.From the pyramid we expect mature consumers to have different, higher level, concerns than younger consumers.… Continue Reading #3 Mature Marketing – "Gateway to Experience" & "Legacy"

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#2 Mature Marketing- TIME, VALUE, TRUST

January 17, 2009

Some traditional sales and marketing folks see boomers as a pain in the neck. They have taken the ‘me generation’ descriptions of stamp your foot spoiled brats who want more than they can afford and don’t care who it hurts to get it too much to heart . This is not a healthy attitude nor… Continue Reading #2 Mature Marketing- TIME, VALUE, TRUST

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#1 Mature Marketing/Boomers

January 12, 2009

As the huge boomer cohort gets older, products, marketing and media should adjust focus to the concerns and issues of a more mature audience. To start this topic I call attention to what I call the “the consistent paradox”. It is the gray area between older, aging consumers and boomers. A conversation, presentation or article… Continue Reading #1 Mature Marketing/Boomers

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Low Cost, Low Tech FIRST please, Mr. Obama

December 3, 2008

As a carpenter and a long time advocate of simpler I generally check for the low tech solution first. Sometimes a nail or screwdriver is plenty. A nail gun or a power drill/driver is not needed. The tools costs less, the fastener costs less and the time to do it, the effort expended is much… Continue Reading Low Cost, Low Tech FIRST please, Mr. Obama

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Riding With the Radio Off

April 17, 2008

People use to think I was fit because I worked physically as a carpenter and not at a desk. That work is not exercise. I was not fit. A bike messenger might get exercise in their work, but if they are much of a cyclist they probably say they never get their heart rate up… Continue Reading Riding With the Radio Off

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Father of the Bride

March 24, 2008

Father of the Bride starring Steve Martin and Diane Keaton is one of my favorite movies. Though it takes some dramatic license to make the story fun and exciting it is very real in presenting stories that are close to our lives and feelings. It helps me remember that these middle years are the best… Continue Reading Father of the Bride

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Runner Up is Progress

January 17, 2008

Advocates always look for signs of progress in their passions. Google search results has quickly become the easiest yardstick. Universal Design was one of the my first searches. I have not been scientific in tracking the number, but I know there are more results now than when I first searched. You can even ask google… Continue Reading Runner Up is Progress

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Maslow and older consumers

October 4, 2007

Yesterday was very exciting. Beautiful weather, tomatoes, cucumber and basil from my garden for lunch. AND my friend Marc Gunther’s blog. Marc’s blog introduced me to Chip Conley, a successful out of the box hotelier from California. Marc writes about Chip’s new book, Peak, but also about how Chip uses Maslow’s hierarchies. Chip attributes his… Continue Reading Maslow and older consumers

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63 is the new 40.5?

September 17, 2007

The Washington Post has been blitzing our issue. They started last week with a special section called 50+. Two articles Sunday and a companion today fall under the banner “Coming of Age Graying in the Suburbs.” These articles are pretty good reporting about the nature and scale of the problem today and impressions about the… Continue Reading 63 is the new 40.5?

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What is Social Marketing? #2

September 11, 2007

I find myself telling people that TIVO is better than television. I watch without commercials. It saves time. I don’t get so grumpy from seeing the same ads over and over. Do you wonder why advertisers pay good money to have the same ad repeated over and over? The answer is quite clear. The executives… Continue Reading What is Social Marketing? #2

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