boomer marketing

#2 Mature Marketing- TIME, VALUE, TRUST

January 17, 2009

Some traditional sales and marketing folks see boomers as a pain in the neck. They have taken the ‘me generation’ descriptions of stamp your foot spoiled brats who want more than they can afford and don’t care who it hurts to get it too much to heart . This is not a healthy attitude nor… Continue Reading #2 Mature Marketing- TIME, VALUE, TRUST

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#1 Mature Marketing/Boomers

January 12, 2009

As the huge boomer cohort gets older, products, marketing and media should adjust focus to the concerns and issues of a more mature audience. To start this topic I call attention to what I call the “the consistent paradox”. It is the gray area between older, aging consumers and boomers. A conversation, presentation or article… Continue Reading #1 Mature Marketing/Boomers

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More than a Sandwich

November 17, 2008

Unfortunately this blog has become more than overdue. The general use of ‘sandwich generation’ is the parents above and children below. I was planning to write about the ‘sidewards’ pressure we sandwich generation folks feel from siblings. The impetus was calls from my sister, who as the daughter in our hometown has been the primary,… Continue Reading More than a Sandwich

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63 is the new 40.5?

September 17, 2007

The Washington Post has been blitzing our issue. They started last week with a special section called 50+. Two articles Sunday and a companion today fall under the banner “Coming of Age Graying in the Suburbs.” These articles are pretty good reporting about the nature and scale of the problem today and impressions about the… Continue Reading 63 is the new 40.5?

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