boomer marketing

Aging in Place: Motivation to Prepare #1

June 21, 2010

One thing I do know. Aging in Place is really difficult if you don’t prepare, at least your house. How do we get people to prepare? That, friends, is the big mystery. This weekend I spoke to a group at an event sponsored by Burning Tree Village, one of the local villages modeled after Beacon… Continue Reading Aging in Place: Motivation to Prepare #1

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NCOA/ASA #2

March 24, 2010

Ken Dychtwald is probably the biggest Kahuna in gerontology. He is credited with coining the term Age Wave, also the name of his firm and 1989 classic book. He lead a keynote panel entitled The Aging of America: Triumph or Tragedy? at the recent National Council on Aging (NCOA)/ American Society on Aging (ASA) conference… Continue Reading NCOA/ASA #2

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Great writing AND he GETS IT!

March 15, 2010

Jonathan Rauch, writing in this month’s The Atlantic, gets it about as well as I have seen it got! His article, Letting Go of My Father, is about caring for his dad. His experience is pretty typical. He understands that from the steady stream of sharing conversation with nearly everyone he encounters, all of whom… Continue Reading Great writing AND he GETS IT!

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Boomers- What will be our impact!

February 26, 2010

I previewed bits of the upcoming CNBC /Tom Brokaw special report on boomers. Studying cohorts we know boomers are a huge cohort with a changing impact on everything they touch. Boomer are often called demanding. How will boomers impact housing and care as we get older? I am no seer but I’ve staked my career… Continue Reading Boomers- What will be our impact!

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Aging in Place, Entitlement, The Trigger

January 27, 2010
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Heading into the Post Office yesterday I saw a woman taking the time to steady herself after climbing from the car. I offered to take her letters into the box. She gathered strength and concentration for a smile and declined. “I have to check the postage at the desk.” On my way out I traded… Continue Reading Aging in Place, Entitlement, The Trigger

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Consumer Barriers to Aging in Place #1

January 8, 2010

We all see headlines like:Senior Citizen Population on Brink of Explosion in World and in United States: Census BureauU. S. Seniors may increase by 40% in five years, world senior age group to triple by 2050 You would think this steady media barrage would provoke people to do some preparation. I don’t think much is… Continue Reading Consumer Barriers to Aging in Place #1

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NORCs / Villages – What's the DIF?: Intentionality

November 11, 2009

NORCs and Villages are both hot topics. What is the difference? How do they relate? NORC, Naturally Occurring Retirement Community, just happens. People move to an area, grow older and the result is a NORC. A Washington, D.C. example is upper Connecticut Avenue. The apartment rich area and surrounding neighborhoods became popular as the area… Continue Reading NORCs / Villages – What's the DIF?: Intentionality

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Great Marketing DATA

January 29, 2009

Todd Harff and the crew at Creating Results did some excellent research on the mature consumer market, put it into a great presentation, and provided the results (with thoughtful insights) for us to appreciate and discuss. Thanks Guys!

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#4 Mature Marketing & Universal Design

January 21, 2009

Universal design is the design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design.–Ron Mace The intent of universal design is to simplify life for everyone by making products, communications, and the built environment more usable by as many people as… Continue Reading #4 Mature Marketing & Universal Design

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#3 Mature Marketing – "Gateway to Experience" & "Legacy"

January 19, 2009

These boomer marketing keys are about the lifestage psyche of the mature consumer. Matters of the spirit, personal growth, family and legacy are subtle but important motivators. These relate to Maslow’s pyramid about which I wrote in a previous entry.From the pyramid we expect mature consumers to have different, higher level, concerns than younger consumers.… Continue Reading #3 Mature Marketing – "Gateway to Experience" & "Legacy"

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