boomer marketing

Here it is: Boomers are Staying Put

August 17, 2011
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Here is a good report, Biggest Boomer Towns, by Forbes.com contributor and New Geography blogger Joel Kotkin discussing data showing that we boomers are planning to stay put in the suburbs. No surprise to me or most Aging in Place advocates. Not that many people really moved before, alluded to in the article, even though… Continue Reading Here it is: Boomers are Staying Put

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Universal Design- Coming of Age?

June 20, 2011
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I was recently honored to be on a Universal Design panel for the Maryland National Capital Building Association (MNCBIA) 50+ housing council. My fellow panelists were Mary Jo Peterson and Alan Rector. It was a lively and interested group. Questions were held to the end but just barely. People are hot on this topic. The… Continue Reading Universal Design- Coming of Age?

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Opt Out to a Better Home

April 12, 2011
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Symphony Park at Strathmore is a new townhome community going up near my home.  An article in Bethesda Magazine brought it to my attention. Symphony Park shares a campus with Strathmore, a wonderful arts and music center. Residents even get priority ticket sales!! It is located adjacent to a metro (subway) station. Just up the… Continue Reading Opt Out to a Better Home

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Designing for the ‘A’ Word- Stigma or Status?

March 22, 2011
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I was honored to be part of a great panel in New York last week. The program was part of the professional day at Architectural Digest‘s annual Home Design Show. The show is very nice, high end, and businesslike. Our presentation, Designing for the ‘A’ Word was organized and moderated by Florence Perchuk, an accomplished… Continue Reading Designing for the ‘A’ Word- Stigma or Status?

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Aging in Place- Louis on You Tube

November 16, 2010
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Publication of the MetLife Report Aging in Place 2.0: Rethinking Solutions to the Home Care Challenge has created some buzz, leading to folks interviewing me and posting on You Tube. One is from Leah Thayer, whose Industry website,  daily5Remodel, covers all aspects of the industry. There is an article, Aging in Place: “It’s Huge” and… Continue Reading Aging in Place- Louis on You Tube

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Aging in Place, on Retirement TV

October 7, 2010
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I was a guest for a segment of Retirement Living TV‘s Taking Care Tuesday. They taped a bunch of segments with show host Joan Lunden. What a professional! She doesn’t miss a beat. What a pleasure. Who says work is not fun?

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Marketing Universal Design

August 19, 2010
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I was catching up on some of my colleague’s writing today starting with Laurie Orlov’s blog Aging in Place Technology Watch about Aging in Place as a Crisis of Opportunity for CCRCs . Laurie referred to a piece by MIT Age Lab‘s Joe Coughlin in his blog, Disruptive Demographics, called Should I Stay or Should… Continue Reading Marketing Universal Design

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Aging in Place: The Questions

August 16, 2010
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Maryann Haggerty‘s article, A Safe Home, Step by Step, from this Saturday’s Washington Post has me thinking. The article contains good details covering problems and solutions for Aging in Place in homes with stairs.* Stairs are often the culprit forcing folks to move from their house. Planning in advance of a health problem, a point… Continue Reading Aging in Place: The Questions

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Aging in Place- What’s in a Name?

July 13, 2010
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Names are important. Most of us have experience trying to name rock bands, committees, conferences, restaurants, businesses, kids and many other things. It is just not easy to start and made harder by a desire for consensus among sometimes wide ranging points of view and taste. What we now call ‘branding’ is a whole consulting… Continue Reading Aging in Place- What’s in a Name?

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Grass Roots Aging in Place- Diversity

July 8, 2010
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As concepts and ideas make their way through time they change reflecting new interpretations and input. Sometimes the originators are upset that their ideas are misunderstood. Sometimes the followers are proud to promote their innovation. The village movement is one of these evolving concepts.

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