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Who is the Competition for Aging in Place?

by Louis on January 5, 2011

Who is the competition for Aging in Place?

All forms of service enriched senior housing. That includes ‘independent living’, congregant housing, Continuing Care Retirement Communities and the many forms of assisted living.

What are the differences?

1. In service enriched housing the home provider is also the service provider. This is convenient for them. They own the place. They set the rules. The problem for you is that their purpose is turning a profit, or at least staying in existence for many non-profit senior living providers. That means the convenience factor is in their favor. If your condition changes so it does not meet their ‘package’ you may be out on the street.

2. In Aging in Place you are the home provider. The advantage is you are in control. You set the rules. When you rise and when you sleep. When you eat and what you eat. Who visits and when. This is key because control is key to dignity, self esteem…independence.

The disadvantage is you must maintain the building, organize any assistance with your activities of daily living, assure that food and supplies are kept in stock, deal with the bills, organize transportation and much more. This is not the least bit easy.

Many communities and independent providers work hard to set up one stop shop or concierge services to help you handle all these factors. Geriatric Care managers also provide information and organizational assistance. There are also daily money managers and nurse case managers. Many home health agencies do quite a bit of this.

The problem is the job is even rougher when it is more important – when you are sick or recovering. Maybe you are out of the house for a month or more in rehab working hard to get back home. Who is checking on the house? How does all that needs to be organized occur at the right moment for your successful return home (called discharge)? Like fresh milk for your first cup of coffee and cereal back at home.

How do the various service providers needed for Aging in Place get coordinated so the right provider is doing the right job at the right get the best result and the most economical result?

How does one pay for this? How does one plan for the expenses? Many products and service are available but how do you plan for those expenses over an uncertain time frame of illness and….life. None of us know what our health will be or how long we will live- sick and/or healthy. Unfortunately many services and providers say things like, “Our home monitoring gizmo (home health service, etc.) only costs $235/month…much less than the $4500 they charge at the assisted living in the neighborhood.” But this false comparison doesn’t help anyone. The assisted living provides much more… the roof, the heat, the shoveled walk, meals, bathing assistance, some transportation.

I wrote and the MetLife Mature Marketing Institute published Aging in Place 2.0: Rethinking Solutions to the Home Care Challenge last year to describe these issues in much more detail while also providing a vision of how it can work when a next generation Aging in PlaceAging in Place 2.0, that includes the coordinated and dynamic management of the resources needed for Aging in Place develops.

This year I will be starting the Aging in Place Institute to answer the next some of those raised above. Subscribe to this blog to stay in the loop. And of course contact me if you want to help out. This is about OUR FUTURE!

Happy New Year!

{ 5 comments… read them below or add one }

Bree January 7, 2011 at 2:52 am

Great post, Louis. Oh how I wish AiP 2.0 was already a part of our world so that the burden of where and how to age would be that much easier for everyone.

Sign me up to help with the Institute, of course.


Louis January 10, 2011 at 3:06 pm

Thanks to You. I look forward to working with you. If we keep at it, one foot in front of the other, it will happen! Happy New Year!


Chuck Mitchell January 24, 2011 at 5:19 pm


Do you think that AIP 2.0 can really help the many seniors living in Manufactured Homes (e.g. they used to call them trailors) in the thousands of parks; especially in Florida?


Louis January 27, 2011 at 6:06 am

Sure. The home is significant, and even manufactured homes are being modified, and some built better than others to start….but there are many parts contributing to AiP2.0. The dynamic system at the core, and the hub that is the nucleus manages the services and individual needs in a balanced and efficient way. That happens where ever the clients choose to live.


timothee lavender February 7, 2015 at 6:43 pm

Hi Louis, my name is Timothee Lavender I live in Hayward California. I’m looking to start a business in the Aging in Place field. Do you know of any companies in my area that would be my competitors?


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