Older Americans can be a powerful voting and economic block. Homes Renewed galvanizes their interests in the Movement for Lifelong Housing Choices.
Revitalizing our housing infrastructure – remodeling our homes – is the best way to avoid looming crises in housing, care and healthcare. Nothing will save our health care system more money over the next 20 years.
The best way to encourage people to remodel their homes is incentives.
The best target for incentives is the 70% of older Americans that are neither rich nor eligible for government and not for profit programs.
Most policy and not for profit spending focuses on the dual eligible ‘most vulnerable’ who are less then 20% of older Americans. But many more older citizens have trouble aging well yet get no support. If we focus on the most vulnerable only, more will become vulnerable.
The great middle 70% is constantly encouraged to prepare for their long lives because it is a good idea. But people don’t do things because they are good ideas. We all know that eating well, exercising and saving for retirement are good ideas. But few of us do them.
Incentives change behavior and leverage private investment. Incentivizing the 70% will change the conversation as well as our homes…and the course of aging in America.
Homes Renewed is a fresh policy approach for our growing population of older citizens.
Please join us to raise our voices in unison.