social marketing

Hitting Your Head Against the Wall

June 20, 2012
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My parents had that phrase in our household lexicon. Hitting Your Head Against the Wall means doing stuff that will not have the desired results. It means doing the thing when you should have a darned good idea it will not work. It is mostly about influencing other people to do things you think are […]

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Take the Challenge

June 16, 2012
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Those who know me will be surprised I am tired of talking. Not tired of talking exactly. Tired of talking without results. To reduce my frustration I am now issuing a challenge when I give presentations. I ask for a show of hands for those will commit to making the changes, taking the steps- DO […]

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Industry Trade Group- Aging in Place

June 13, 2012
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I talk about the Aging in Place Institute regularly. I want to write about it often as well. Most trade groups are started by industry players to promote and protect their business. Think the American Medical Association, the Motion Picture Industry Association,  the Tire Industry Association, the Auto Alliance and many more. The Aging in […]

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Disruption Notice

June 1, 2012
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This is not what I planned to write next. I have a long list of great ideas that are often pre-empted by something that shows up in an e-mail, flashes across my mind in a conversation or comes from an insight while biking or showering. Today’s inspiration is an email blast from UPS. How I […]

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Rocky Mountain Institute as a Model

May 29, 2012
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I have been a Rocky Mountain Institute/Amory Lovins fan for a long time. Amory does not shrink from speaking his mind, saying things that are unpopular, controversial and smart. RMI has an incredibly successful track record of providing practical solutions to government, military, industry. Ideas and initiatives going back more than 20 years are now […]

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Yugos are not Mercedes

May 25, 2012

Yes it may seem obvious, but what are the differences? They are in the same category…car or personal transportation, but Yugo does that one thing….basic transportation…… and Mercedes? It does more. It has convenience, safety, security, comfort, status. I bring this up because people offering just one thing that is cheaper than Assisted Living are […]

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Very Clear Message

May 14, 2012
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Joel Shapira, of Beyond Age passed on this link to a really good You Tube panel over the weekend. The panel members are  Jody Holtzman of AARP, Ken Dychtwald of Age Wave and Doug Busch of Care Innovations. They are speaking at the Milken Institute  Global 2012 conference. Watch it! I doubt your impression will […]

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Aging in Place is about Innovation

April 13, 2012
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Since the American Society on Aging  2012 Aging in America conference my mind has been occupied by the sessions I attended, the preparation I did to give three presentations, the Aging in Place Institute Action Salon and MANY less formal conversations. A new view of Aging in Place as disruption and innovation follows.

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Wall Street Journal Article Skips Past Opportunity

March 21, 2012
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There is something missing from the conversation. It is not the monitors. It is not the home modifications remodeling. It is not the home health, meals delivery or adult day care.  This Wall Street Journal article glides past the paragraph that hints at the opportunity. It is the management hub for Aging in Place 2.0. […]

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the tide is turning…or the tipping point…or

March 9, 2012
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I get but do not often read Senior Housing News very thoroughly. I think it is about service enriched housing, sort of the flip or opposite side of Aging in Place. What caught my eye was “What’s Cooking in the Design Kitchen: A Recipe for Aging in Place“. This is not the Senior Housing News […]

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