social marketing

Very Clear Message

May 14, 2012
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Joel Shapira, of Beyond Age passed on this link to a really good You Tube panel over the weekend. The panel members are  Jody Holtzman of AARP, Ken Dychtwald of Age Wave and Doug Busch of Care Innovations. They are speaking at the Milken Institute  Global 2012 conference. Watch it! I doubt your impression will [...]

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Aging in Place is about Innovation

April 13, 2012
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Since the American Society on Aging  2012 Aging in America conference my mind has been occupied by the sessions I attended, the preparation I did to give three presentations, the Aging in Place Institute Action Salon and MANY less formal conversations. A new view of Aging in Place as disruption and innovation follows.

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Wall Street Journal Article Skips Past Opportunity

March 21, 2012
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There is something missing from the conversation. It is not the monitors. It is not the home modifications remodeling. It is not the home health, meals delivery or adult day care.  This Wall Street Journal article glides past the paragraph that hints at the opportunity. It is the management hub for Aging in Place 2.0. [...]

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the tide is turning…or the tipping point…or

March 9, 2012
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I get but do not often read Senior Housing News very thoroughly. I think it is about service enriched housing, sort of the flip or opposite side of Aging in Place. What caught my eye was “What’s Cooking in the Design Kitchen: A Recipe for Aging in Place“. This is not the Senior Housing News [...]

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Very Good Universal Design Interview

February 8, 2012
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My good friend Dick Duncan of the R.L. Mace Institute is interviewed about Universal Design in this issue of  Remodeling. The topic is rarely covered well, but Dick gets all the point across here.

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Silvers Summit- The Chats

January 22, 2012
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Reflecting on the conversations I had at the Silvers Summit I realize I had the same three conversations quite a few times. These are not new points, the topics are review for folks I converse with all the time. (I may even have written about them in this space) I am going to share the [...]

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Silvers Summit/ Digital Health 2012

January 18, 2012
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My how time flies!  I started to report on last week’s Silvers Summit at CES  (Consumer Electronics Show) by referring to my write up last year. Turns out the last one I wrote was two years ago! This was the first time I attended the Silvers Summit or CES. So, Can I write the same [...]

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Inspired in Beantown!

November 21, 2011
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I am an innovation immigrant.   I don’t often feel inspired. But I am inspired by the incredible third annual Aging Means Business Conference held Friday in Boston associated with the Gerontological Society of America annual meeting.  This was my second time at this conference organized by Greg O’Neill and his team of Sarah Wilson [...]

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Leading Age- Change is in the Air

October 24, 2011
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I did not take last week off! I attended the Leading Age (formerly AAHSA) conference, Celebrate Age,  here in DC.  I really owe it to my friend and colleague Joel Shapira. If he had not come down from Chicago and pulled me along I would have slipped in and out, not fully attentive. The switch [...]

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Finding Value in Aging in Place Tech

September 25, 2011
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So often, Too often, High Tech is seen as an end in itself. It can be done and so it must. Okay we get that, but does it add value? How is value measured? In discussing tech value or the lack, a current discussion is about losing our ability to concentrate because of the way [...]

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