social marketing

Forward HO!

March 7, 2018
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I have been writing the Aging in Place Ideas blog for over 10 years. Awareness of  aging in place has blossomed. The breadth of stakeholders that should be interested is starting to be recognized.  We now have evidence about what works and why to direct our energies. From this, my focus has evolved to building […]

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The Say/Do Gap

August 8, 2017
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87% of Americans want to Age in Place. This repeatedly confirmed and often cited data is behind nearly every article on the older people demographic, caring for our families, preserving social security, medicare and the healthcare system or the market for home remodeling and monitoring technologies. It is, frankly, the rationale for the last 20+ […]

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Cast YOUR Vote for age-friendly home incentives

February 15, 2016
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You know we need more age friendly homes. I’m taking the first step to put tax incentives for age-friendly home improvements in front of the presidential candidates with my new organization, HomesRenewed.org. We already have incentives for solar collectors and hybrid cars – the next step is incentives for Aging in Place. I’ve done all […]

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Aging in Community at American Society on Aging

March 20, 2015
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I attended the very first Aging in Place ‘track’ at the American Society on Aging annual conference more than 20 years ago. There were four or five sessions in the track. The same six of us trooped together from session to session…that was all there was and we were all there was too. This year […]

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Why not use Behavioral Economics?

February 20, 2015
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Not being an economist I never really thought people act rationally. I don’t. I don’t know anyone who does. Most people go with their gut…otherwise we would all buy the same stuff, take the same vacations. That doesn’t mean we can’t know about buying patterns and decisions. The newish field of Behavioral Economics gets a […]

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Aging in: Place?/Community?

January 5, 2015
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Language is important. Aging in Place and Aging in Community mean different things to each person who hears them. Then think about livable community, age friendly city, encore careers, productive aging and many other descriptors. Which is the right approach to aging for society and individuals? And which verbage to describe that to whom? I […]

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Aging in Place is the Best Long Term Care Strategy

July 2, 2014
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Not the only.        Not for everyone.       Just the best. We have been promoting Aging in Place as a thing unto itself, when it is really the most scalable, desirable and economical Long Term Care (LTC) strategy. We have also been looking for a better way to say it then “aging in […]

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Finally!! Wall Street Journal on Long Term Care!

June 18, 2014
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Should we really get excited that a Wall Street Journal columnist is finally noticing the long term care situation? David Blumenthal’s blog: It’s Time to Face the Long-Term-Care Dilemma is a pretty good effort. I would say it is long past time, but this is a start. He describes the size of the problem, the […]

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Aging2.0 – DC event (& much more)

June 5, 2014
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Exciting. That is what people say about Aging2.0 events. There is an event next week in DC. (Sign up here) I went to last month’s Aging2PINT0 event. There was buzz. Some of the usual suspects but also new faces from business, consulting, government, academia and not for profits – relieved to find folks who share their […]

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Moneyball for Aging in Place

October 28, 2013
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A Washington Post article called “Enough with the ‘Moneyball’ references”  has it wrong. Writer Lydia DePillis complains that using this sports reference to describe so many aspects of life and business that may be improved by data analysis is too much of a cliche. When it comes to Aging in Place my call is ‘Let […]

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