boomer marketing

Hitting Your Head Against the Wall

June 20, 2012
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My parents had that phrase in our household lexicon. Hitting Your Head Against the Wall means doing stuff that will not have the desired results. It means doing the thing when you should have a darned good idea it will not work. It is mostly about influencing other people to do things you think are […]

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Take the Challenge

June 16, 2012
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Those who know me will be surprised I am tired of talking. Not tired of talking exactly. Tired of talking without results. To reduce my frustration I am now issuing a challenge when I give presentations. I ask for a show of hands for those will commit to making the changes, taking the steps- DO […]

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Disruption Notice

June 1, 2012
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This is not what I planned to write next. I have a long list of great ideas that are often pre-empted by something that shows up in an e-mail, flashes across my mind in a conversation or comes from an insight while biking or showering. Today’s inspiration is an email blast from UPS. How I […]

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Yugos are not Mercedes

May 25, 2012

Yes it may seem obvious, but what are the differences? They are in the same category…car or personal transportation, but Yugo does that one thing….basic transportation…… and Mercedes? It does more. It has convenience, safety, security, comfort, status. I bring this up because people offering just one thing that is cheaper than Assisted Living are […]

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Very Clear Message

May 14, 2012
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Joel Shapira, of Beyond Age passed on this link to a really good You Tube panel over the weekend. The panel members are  Jody Holtzman of AARP, Ken Dychtwald of Age Wave and Doug Busch of Care Innovations. They are speaking at the Milken Institute  Global 2012 conference. Watch it! I doubt your impression will […]

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Aging in Place is about Innovation

April 13, 2012
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Since the American Society on Aging  2012 Aging in America conference my mind has been occupied by the sessions I attended, the preparation I did to give three presentations, the Aging in Place Institute Action Salon and MANY less formal conversations. A new view of Aging in Place as disruption and innovation follows.

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Aging in Place Means Business

March 26, 2012
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There is a good article on Aging in Place business in Sunday’s Washington Post.  The products and services mentioned in the article are not aging in place specific. One could easily fit an article about drug compliance, another about niche opportunities in disruptive transportation, and the third is also used in residential facilities. The significance is […]

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What’s Next? The Boomer Business Summit

March 15, 2012
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This year’s What’s Next Boomer Business Summit is one of Mary Furlong’s many pace setting connect the dots business events. The lineup is always fresh. I have never walked away without significant nuggets and kernels and whole cloth. If you have not experienced this type of on point topical event I encourage you to take […]

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Very Good Universal Design Interview

February 8, 2012
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My good friend Dick Duncan of the R.L. Mace Institute is interviewed about Universal Design in this issue of  Remodeling. The topic is rarely covered well, but Dick gets all the point across here.

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2nd Annual Universal Design Day at NAHB/IBS 2012

February 6, 2012
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I‘m heading to Orlando this week for the National Association of Home Builders’ International Builder’s Show. I will be part of the second annual Universal Design Day education and show floor tours. Last year’s activities were very well received so we are repeating it.

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