boomer marketing

Aging2.0 – DC event (& much more)

June 5, 2014
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Exciting. That is what people say about Aging2.0 events. There is an event next week in DC. (Sign up here) I went to last month’s Aging2PINT0 event. There was buzz. Some of the usual suspects but also new faces from business, consulting, government, academia and not for profits – relieved to find folks who share their […]

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State of the Industry from Senior Housing News

October 8, 2013
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Alyssa Gerace writes a good article with some fresh data but whose real value is the summary of the state of senior/service enriched housing and the desires of the upcoming boomer population. Seniors and boomers are not homogenous. Some will move. Many will not. The decisions and forces are varied. The options should be too.

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A Creative Mind

August 12, 2013
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My good friend Jason Popko is one of the most creative, sensitive minds approaching the business of aging. His occasional blog, Good Design/Age Well suffers from his commitment to his family. In other words, he has his priorities straight.

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Wisdom from Time Off?

June 2, 2013
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Do you expect to gather perspective from time away from your desk? Not an unusual thought. Blogs hovered in my brow a few times on my recent trip but nothing stunning is rushing from my fingers to this keyboard. The trip combined a family event, some business and leisure.

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Remodeling Article on ‘Next Avenue’

April 17, 2013
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I hope you will agree “Why You Should Remodel to ‘Age in Place’ Now“ on PBS’s Next Avenue Website takes a different tack. I look forward to your comments on their website and mine. Thanks to editor Suzanne Gerber with whom I enjoyed working on the article and to Next Avenue President Judy Diaz for  making […]

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BIG Data & Aging in Place

March 12, 2013
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As I arrive in Chicago for the American Society on Aging conference and What’s Next? Boomer Business Summit………… All the talk about Big DATA, brought to my mind’s eye by Joel Shapira forwarding this Forbes article about IBM , leads me to discuss the impact big data will (can?) have on aging in place. Currently […]

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Success in the Aging in Place Space

March 8, 2013
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Success in the aging in place space is not a matter of the best, highest tech or most innovative product or service but the best strategy for making and using connections.

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What’s NEXT? – Boomer Business Summit AGAIN!!

February 22, 2013
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The 2013 What’s Next Boomer Business Summit will take place on March 12 in Chicago. Mary Furlong has lined up speakers and topics covering the gamut. Do you want to bathe in boomer business speak? Do you have questions for experts? Do you want to hear ideas from leading thinkers and rub elbows…. up close and […]

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Senior Housing Operators Move into Community Services 2

February 7, 2013
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Who is the Client? More specifically, does knowing your senior housing facility client help you move into community services? Most senior operators know they will never get a serious look from much more than 5%, the accepted industry statistic for market penetration. The remaining 95% is mighty tempting. Their age related health issues and needs […]

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DON’T miss Universal Design Summit 5

December 10, 2012
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From garage bands to prom themes getting the name right is impossible. From the Chevy Nova’s poor showing in Mexico (No VA means doesn’t go) to the bizarre switch from Datsun to Nissan name choosing has occupied too much time, energy and conversation. In my 20+ years in home modifications, Aging in Place and Universal […]

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