boomer marketing

Very Clear Message

May 14, 2012
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Joel Shapira, of Beyond Age passed on this link to a really good You Tube panel over the weekend. The panel members are  Jody Holtzman of AARP, Ken Dychtwald of Age Wave and Doug Busch of Care Innovations. They are speaking at the Milken Institute  Global 2012 conference. Watch it! I doubt your impression will [...]

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Aging in Place is about Innovation

April 13, 2012
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Since the American Society on Aging  2012 Aging in America conference my mind has been occupied by the sessions I attended, the preparation I did to give three presentations, the Aging in Place Institute Action Salon and MANY less formal conversations. A new view of Aging in Place as disruption and innovation follows.

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Aging in Place Means Business

March 26, 2012
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There is a good article on Aging in Place business in Sunday’s Washington Post.  The products and services mentioned in the article are not aging in place specific. One could easily fit an article about drug compliance, another about niche opportunities in disruptive transportation, and the third is also used in residential facilities. The significance is [...]

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What’s Next? The Boomer Business Summit

March 15, 2012
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This year’s What’s Next Boomer Business Summit is one of Mary Furlong’s many pace setting connect the dots business events. The lineup is always fresh. I have never walked away without significant nuggets and kernels and whole cloth. If you have not experienced this type of on point topical event I encourage you to take [...]

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Very Good Universal Design Interview

February 8, 2012
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My good friend Dick Duncan of the R.L. Mace Institute is interviewed about Universal Design in this issue of  Remodeling. The topic is rarely covered well, but Dick gets all the point across here.

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2nd Annual Universal Design Day at NAHB/IBS 2012

February 6, 2012
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I‘m heading to Orlando this week for the National Association of Home Builders’ International Builder’s Show. I will be part of the second annual Universal Design Day education and show floor tours. Last year’s activities were very well received so we are repeating it.

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Silvers Summit- The Chats

January 22, 2012
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Reflecting on the conversations I had at the Silvers Summit I realize I had the same three conversations quite a few times. These are not new points, the topics are review for folks I converse with all the time. (I may even have written about them in this space) I am going to share the [...]

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Silvers Summit/ Digital Health 2012

January 18, 2012
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My how time flies!  I started to report on last week’s Silvers Summit at CES  (Consumer Electronics Show) by referring to my write up last year. Turns out the last one I wrote was two years ago! This was the first time I attended the Silvers Summit or CES. So, Can I write the same [...]

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Inspired in Beantown!

November 21, 2011
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I am an innovation immigrant.   I don’t often feel inspired. But I am inspired by the incredible third annual Aging Means Business Conference held Friday in Boston associated with the Gerontological Society of America annual meeting.  This was my second time at this conference organized by Greg O’Neill and his team of Sarah Wilson [...]

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Do you need copies?

September 27, 2011
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In the early and mid nineties when I was the sole home modifications focused contractor in the DC area I used to ask this question when giving presentations to consumers and more traditional senior senior providers. I was drawing a comparison to home mods as an innovation akin to the advent of the xerox machine. [...]

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