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New Takes on Caregiving

May 16, 2016
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Caregiving is like, all the rage now. AARP, startup businesses, technology and the press are all over it. There is no question caregiving is a serious and important issue. The value of family and informal caregiving is estimated at $470 billion dollars per year. Try adding that to the federal budget! It is imperative we […]

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But do they know the territory?

December 8, 2014
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I was entranced by The Music Man as a kid. The story is great. The music is wonderful. I love the opening scene with the ‘clickety clackety’ of salesmen rhythmically complaining about a guy who “doesn’t know the territory”. I was reminded of it the other day talking to two entrepreneurs at an Aging 2pint0 […]

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Silvers Summit- The Chats

January 22, 2012
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Reflecting on the conversations I had at the Silvers Summit I realize I had the same three conversations quite a few times. These are not new points, the topics are review for folks I converse with all the time. (I may even have written about them in this space) I am going to share the […]

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#3 Mature Marketing – "Gateway to Experience" & "Legacy"

January 19, 2009

These boomer marketing keys are about the lifestage psyche of the mature consumer. Matters of the spirit, personal growth, family and legacy are subtle but important motivators. These relate to Maslow’s pyramid about which I wrote in a previous entry.From the pyramid we expect mature consumers to have different, higher level, concerns than younger consumers. […]

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#1 Mature Marketing/Boomers

January 12, 2009

As the huge boomer cohort gets older, products, marketing and media should adjust focus to the concerns and issues of a more mature audience. To start this topic I call attention to what I call the “the consistent paradox”. It is the gray area between older, aging consumers and boomers. A conversation, presentation or article […]

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Maslow and older consumers

October 4, 2007

Yesterday was very exciting. Beautiful weather, tomatoes, cucumber and basil from my garden for lunch. AND my friend Marc Gunther’s blog. Marc’s blog introduced me to Chip Conley, a successful out of the box hotelier from California. Marc writes about Chip’s new book, Peak, but also about how Chip uses Maslow’s hierarchies. Chip attributes his […]

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