February 2015

Why not use Behavioral Economics?

February 20, 2015
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Not being an economist I never really thought people act rationally. I don’t. I don’t know anyone who does. Most people go with their gut…otherwise we would all buy the same stuff, take the same vacations. That doesn’t mean we can’t know about buying patterns and decisions. The newish field of Behavioral Economics gets a… Continue Reading Why not use Behavioral Economics?

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