August 2011

This Makes Good Sense

August 30, 2011
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Here is a Washington Post article on assisted living that makes good sense. All kinds of senior housing are good ideas and all the types we know of, and some we don’t, will be needed in the future. But all should be responsive to the clientele not just because it may increase the bottom line.… Continue Reading This Makes Good Sense

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Validation from Objectivity

August 24, 2011
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It feels great to be validated. We tell someone what we have been thinking and they agree. We read an article or attend a seminar and find few new ideas. Instead we find ideas similar to our own arranged from a fellow traveler’s perspective. Validation grounds us with the comfort that we are not out… Continue Reading Validation from Objectivity

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Marketing Series

August 22, 2011
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While we are on this referral to articles and market information lets look at these great Toyota ads. Watch both videos in the article, brought to my attention by AARP’s Amy Levner through my work on their Universal Design Consumer Education Task Force. There is nothing about the car. The play is to aspire… Continue Reading Marketing Series

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Or maybe THIS is it?

August 19, 2011
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There is too much conjecture and generally accepted truths out there. Here is an article, Are Older Americans Willing to Spend? by Demo Memo blogger Cheryl Russell about spending habits of 65+ consumers. The evidence is now in, belying the myth, that older consumers spend as much or more than younger consumers…but wait a minute….… Continue Reading Or maybe THIS is it?

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Here it is: Boomers are Staying Put

August 17, 2011
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Here is a good report, Biggest Boomer Towns, by contributor and New Geography blogger Joel Kotkin discussing data showing that we boomers are planning to stay put in the suburbs. No surprise to me or most Aging in Place advocates. Not that many people really moved before, alluded to in the article, even though… Continue Reading Here it is: Boomers are Staying Put

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