January 2009

Grass Roots 2.0

January 30, 2009

The evolution of the web from dynamic information provider to interactive meeting place is called 2.0. Grass Roots 2.0 is a similar extension of social marketing and political advocacy to grass roots behavior. News articles on the web change throughout the day- dynamic, but often the comments are more revealing- interactive- people participating in the… Continue Reading Grass Roots 2.0

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Great Marketing DATA

January 29, 2009

Todd Harff and the crew at Creating Results did some excellent research on the mature consumer market, put it into a great presentation, and provided the results (with thoughtful insights) for us to appreciate and discuss. Thanks Guys!

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#4 Mature Marketing & Universal Design

January 21, 2009

Universal design is the design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design.–Ron Mace The intent of universal design is to simplify life for everyone by making products, communications, and the built environment more usable by as many people as… Continue Reading #4 Mature Marketing & Universal Design

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#3 Mature Marketing – "Gateway to Experience" & "Legacy"

January 19, 2009

These boomer marketing keys are about the lifestage psyche of the mature consumer. Matters of the spirit, personal growth, family and legacy are subtle but important motivators. These relate to Maslow’s pyramid about which I wrote in a previous entry.From the pyramid we expect mature consumers to have different, higher level, concerns than younger consumers.… Continue Reading #3 Mature Marketing – "Gateway to Experience" & "Legacy"

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#2 Mature Marketing- TIME, VALUE, TRUST

January 17, 2009

Some traditional sales and marketing folks see boomers as a pain in the neck. They have taken the ‘me generation’ descriptions of stamp your foot spoiled brats who want more than they can afford and don’t care who it hurts to get it too much to heart . This is not a healthy attitude nor… Continue Reading #2 Mature Marketing- TIME, VALUE, TRUST

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#1 Mature Marketing/Boomers

January 12, 2009

As the huge boomer cohort gets older, products, marketing and media should adjust focus to the concerns and issues of a more mature audience. To start this topic I call attention to what I call the “the consistent paradox”. It is the gray area between older, aging consumers and boomers. A conversation, presentation or article… Continue Reading #1 Mature Marketing/Boomers

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